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Search results for “advertising campaign”
Earning rewards by elevating the “island experience” among Chinese tourists
11/30/2018
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2:30:05 PM
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Chinese consumers increasingly favor in-depth products focusing on a specific destination, therefore, it is imperative for the travel industry to come up with island tour-related options to capitalize on the opportunity.
It's the end of the hotel metasearch model as we know it
11/02/2018
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7:53:41 AM
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The biggest mistake the hotel metasearch players are making is their inherently flawed business model that promised hotel shoppers to find the best price for the property they have chosen.
Booking Holdings makes major pivot toward merchant hotel bookings
11/06/2018
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3:41:41 PM
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Booking Holdings is pivoting to emphasize the prepaid hotel model that its Booking.com unit basically spurned for most of its history. This means better cash flow and higher commissions.
Lufthansa partners with IBM Watson for AI-driven advertising
10/22/2018
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2:20:03 PM
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In addition to Lufthansa, Emirates, Best Western and other companies have also launched artificial intelligence marketing programs.
How a meta-search engine is putting a new spin to garnering traffic in China?
09/14/2018
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7:04:31 PM
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At a time when traditional ways of user acquisition are being challenged, meta-search site iGola is looking at fresh ways of garnering traffic in addition to refining its product to stay relevant in the travel booking funnel.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018
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7:50:39 AM
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The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
WayBlazer closes shop, cites lack of funds and time
07/27/2018
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4:55:03 PM
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WayBlazer was launched in 2014, founded by Travelocity founder and Kayak founding chairman Terry Jones and Manoj Saxena, former general manager of IBM Watson.
5 pillars of ONYX Hospitality Group's localization strategy in China
05/22/2018
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7:53:56 AM
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ONYX selects Shanghai for its Greater China regional office and appoints a head for the first time for this market to looking deeply at systems, digital assets, managing data and marketing.
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